Shop, shopping basket, payment, interfaces: Our solutions are the base of your e-commerce success. PIM.RED is a management- and shop system that manage your data. Let’s be inspired by our successful e-commerce projects.

Mobile & Apps

Reach your target group together with us by means of responsive websites and apps. We take on the app development for our customers and working continuously on further optimization for a better customer experience. Convince on yourself of this successful project!


With our partners Microsoft, Adobe und HostEurope we take care that your systems works fail-safe. Our tools are Hadoop, Varnish, Docker, nginx, Azure, MongoDB, MS SQL, JavaEE, angularJS, lucee, react, swift and cordova.

Social Media

By means the social media wall we integrate your social media channels on your website. Be in direct contact to your cutomer and share current content and media via several social plattforms.

Big Data & CRM

The focus will be more and more on behavior, needs and requirments of your customers. We help you to build up a customer relation management and analyz existing data so that you could optimize your customerretention and starting targeted marketing campaigns.

User Experience

Our designers create your websites and realize your CI online fit. The focus will be on user experience and customer journey.

Artificial Intelligence

We already use AI-Bots in the programming and maintenance of website and user experience. For this we use cloudbased AI-webservices by large providers like IBM Watson. Talk to us about the varied new opportunities.

Internet of Things

We develop concepts and ideas how IoT could change your processes. We realized for example Beacon applications for location identification, VR and AR technology for body inspection and wearables.


We has developed several solutions and built up specific sector knowledge. We are familiar with publishers software, ONIX 3.0 and VLB-TIX. Rely on our experience and existing interfaces to ERP systems, VLB, wholesaler and amazon.

PIM.RED - the e-commerce Hub

Start today with our productinformationmanagement- and contentmanagementsystem PIM.RED



Delta Publishing: Relaunch

Delta Publishing is a leading worldwide ELT publisher located in London, UK. We implemented the completely new responsive website based…

London Book Fair 2020, 7A41

Join us at LBF! We will be glad to show you our rock-solid and scalable website and e-commerce solutions. We…

oekom - relaunch webshop

oekom: Relaunch Webshop

For oekom, leading publisher for sustainability and ecology in German-speaking area, we made happen a completely new website optimized for…

Publishing Group  - Relaunch Webshop

Oetinger publishing group: Relaunch

For Oetinger we completely revise the responsive webshop on the base oft he Drupal architecture. The website mirrors the new…

Agile Projects: Scrum Certification

Since December 2018 all five project managers are certified as a Certified Scrum Projekt Owner (CSPO) in a multiday training.…

Webshop Polaris Publisher

Polaris: Relaunch Webshop

Exciting thrillers from the High North: The publisher Polaris from Sweden now have his own marketing presence in the Web.…

Behrs Verlag Relaunch Webshop

Behr’s: Relaunch Webshop

Punctually on the Frankfurt bookfair the new webpresence of Behr’s Verlag go live. Aside from the responsive conversion and a…

Klett USA: Relaunch Website

The US-shop of Ernst Klett Sprachen shining in new splendour. The new website is completely  responsive and in a new…

Marketing Automation

Please find a current interview about the e-commerce possibilities for publishers in the Buchreport. As part of the expert forum…

Klett Sprachen DaF Portal

Klett Sprachen: DaF Portal

For Ernst Klett Sprachen we build the new DaF portal for German as foreign language teacher. The corepiece of the…

Linde: Relaunch Webshop

For the publisher Linde in Vienna we made a new responsive web presence happen by our most up-to-date version of…



onlineshops of customers


sold books


revenue in customershops


page impressions


Customer Testimonials

  • We are very satisfied with Wirth & Horn. We get on very well with their programme. The customer service is reliable and individual. Wirth & Horn fulfilled our wishes and consult us competently on current market trends and market needs.

    Simone Scheinert, Junfermann Verlag
  • I really enjoy working with Wirth & Horn because the consulting and the solution performance are individual and sustainable. The consulting and solution performance cover the whole range of the digital business segments of a publishing house. This custom-fit offer of all digital services is convincing for C.H. Beck.

    Andreas Kurzal, C.H.Beck, Online Marketing
  • Wirth & Horn support us not only in technical competence. Thanks to their good knowledge of the publishing sector they fulfilled our specific needs in professional education as publisher for teaching media. In addition to that they give us impulses for the development of our website.

    Sebastian Diekmann, Verlag Europa-Lehrmittel, Marketing
  • Wirth & Horn are a reliable and competent partner for many years. We realized many projects succesfully and profitably (f.e. CMS, Website, catalog production). We benefit especially from the fact that Wirth & Horn are very familiar with the requirements of the publishing sector and market trends. We are looking forward to the further cooperation.

    Nicole Weiß, C.C. Buchner, Coordination Digital Projects
  • We feel in good hands because Wirth & Horn is a specialist for publisher webshops. The advice is always excellent, especially regarding to complex interfaces.

    Christof Büttgen, Don Bosco Medien GmbH
  • We thank Wirth & Horn for their patience with our permanent special requests. They always make the unpossible possible.

    Dieter Scholz, IT Ernst Klett Sprachen

About us


project management
mobile & web development
database, interfaces & marketing automation
strategy for digital transformation
ads & advertising
social media & content creation

Our main topics are:

  • Projectmanagement: We are planing your project from bottom to top and use agile tools like scrrum, redmine, gira.
  • Mobile & website development: We are creating individual responsive websites, shopping carts and e-commerce solutions.
  • Databases, interfaces/APIs & marketing automation: We are combining your data from different sources using APIs, xml, json and create added value for personalized websites and marketing automation.
  • Digital transformation:We are walking the extra mile for you and develop suitable processes and business models for your digital future.

Your Contact Person

Melanie Schönbauer


    089 / 62 44 77 84

    Tobias Talirsch

    project manager

      Diploma Book Science
      +49 89 624477-82

      Désirée Kelichhaus

      project manager

        B. A.
        +49 89 624477-86

        Florian Schneider

        project manager

          B. A.
          +49 89 624477-88

          Eckart H. Horn

          managing director

            Diploma Computer Science
            +49 89 624477-77

            Armin Th. Wirth

            managing director

              Diploma Computer Science
              +49 89 624477-66


              You are motivatd, innovative, authentic, enthusiastic, reliable and proficient? You want to create something big in a small enjoyable scrum team? We are still growing and are hiring. We are looking for you! Start your career with us!


              UX CONCEPTER / UI DESIGNER (M/W/D)

              PROJECTHEAD ONLINE (M/W/D)

              WEB-DEVELOPER PHP (M/W/D)





              Contact us!

              WIRTH & HORN
              Informationssysteme GmbH
              +49 89 / 624477-60
              Balanstraße 55 / D-81541 Munich

              Our office is located in central Munich. Getting there by public transport is easy
              Guests travelling by car will find a parking lot in the garage.